The Case for Rand Paul for President in 2020

Though Rand Pauls bid for the Presidency in 2016 ended after the Iowa Caucuses, he has an opportunity to rebound in 2020. Rand Paul is the libertarian-conservative son of former Texas congressman Ron Paul who retains great appeal as an outsider candidate, the type of candidate that has been successful in Republican primaries in recent years. In his 2010 run for the US Senate, Pauls primary opponent was a hand-picked ally of US Senate Minority Leader Mitch McConnell. Though his name helped him become a US Senator, Rand Paul would have to prove himself in the years that would follow. By 2016, Paul had even managed to become a strong ally of Mitch McConnell, proving that outsiders and insiders can work together. Seizing on an Opening In the first two years of his political career, Paul was not viewed as a major player in the political world. Fellow rising stars Governor Chris Christie of New Jersey and Senator Marco Rubio of Florida received most of the attention and press and played a larger role in Mitt Romneys presidential campaign. Christie was the early favorite of the more entrenched and moderate politicians and voters, while Rubio was well-liked by everyone, but a clear favorite of the Tea Party. And then something happened: Rand Paul filibustered a nominee to bring attention to the federal governments droning program. Pauls numbers shot up immediately, and he was now gaining an audience. His libertarian-leanings made him a natural spokesperson to promote abolishing the IRS during the tea party targeting scandal and as a privacy advocate during the NSA surveillance scandal. As the Obama administration agreed to intervene in worn-torn Syria - in which that intervention could possibly once again lead to arming terrorist-supporting forces - Pauls opposition was sound. In 2013, nearly every breaking story was starting to play perfectly into Pauls political realm as Rubios ill-advised enforcement-free immigration push led to a quick erosion of conservative support. A Libertarian-Conservative Platform A Rand Paul candidacy could possibly shake up the field like no other candidate outside of, say, Sarah Palin. Paul would likely be the most fierce advocate for federalism and limited government. His states right approach on issues ranging from gay marriage to marijuana legalization is one in which the grassroots of the Republican Party is rushing to following years of being let down by big government Republicanism. Paul would be less prone to agreeing to big government programs out of fear of being attacked by the media. He would also likely have the least interventionist foreign policy of all the candidates. Foreign policy is an area where the Republican party desperately needs to have an honest talk about the United States proper role. After 8 years of what is turning into one foreign policy disaster after the next, 2016 may be the perfect time to have that debate. Too often, Republicans seem too afraid to just say not to supporting interventionist policies. The debate is needed. While Paul leans very libertarian overall, he is not a socially-liberal libertarian. He is very pro-life and has stood up for life. If anyone can make the argument that you dont have to hold Christian beliefs to realize that a life is a life, Paul might be that guy. On Economic policy, he is good on taxes, subsidies, and opposing crony capitalism. He is a strong supporter of the 2nd Amendment. He joined fellow tea party star Ted Cruz in opposing the Rubio immigration plan. Does Paul have flaws? Of course. But he is firmly entrenched on the liberty and freedom side of the GOP, perhaps more-so than any other potential candidate. Electability Which brings us to the most important question: is Rand Paul electable? While Paul became a viable US Senate candidate mostly because of who is father was, he is in many ways very different than his father. His father was never taken seriously by most observers. Whether it was his larger-than-reality personality or some of the positions he took (and the way he explained them), Ron Paul was just never a mainstream kind of candidate. Rand Paul is different on many levels. Paul is more measured in his approach. He is naturally gifted in debating points that most conservatives wouldnt touch. He knows how to pick his battles and knows how to not step into a trap. As a politician, Rand Paul is proving to be vastly superior to his father. His appeal can also be broad. He is now a grassroots conservative favorite, though he lost the battle of outsider to both Donald Trump and Ted Cruz in 2016. He has had some trouble convincing the more interventionist crowd on his foreign policy, and would need to work on that portion of his platform before launching another bid. His argument does have some appeal: We are tired of funding nations run by people who hate us; We are tired of arming rebels who wind up being more extreme than the people we wanted overthrown, and then get attacked with our own weapons. Obama ran on change in foreign policy and has been no less interventionist or check-write happy than any of his predecessors. Rand Paul needs to find the right balance on foreign policy that both adheres to his beliefs and exhibits strength and resolve when necessary. Then there is the youth factor. In 2012, Mitt Romney won with people over 30, but overwhelmingly lost the 29-and-under crowd. While Ron Paul did not have broad support, he did have a lot of support with younger people. Rand Paul has positioned himself against both the Obama Administration and entrenched Republicans like John McCain on the governments US citizen data-mining programs. Paul even threatened a class-action lawsuit with the American people over that surveillance. His libertarian and hands off view of government can actually appeal to the age brackets that overwhelmingly supported Obama, and who have gradually become disenchanted with the direction he has taken. Rand Pauls electability is enhanced because he might have the best chance of persuading the age bracket the GOP does worst with.

Understanding Humanity in Mark Twains Huck Finn - 597 Words

It is extremely important to understand humanity because it forces us to think critically about the challenges that face one as an individual as well as a society. Understanding of this allows us to blend into a society that is constantly improving itself. Without humanity, no civilization would ever advance at all; it would just stay in the same place. Humanity in Huckleberry Finn is the understanding that others are not sub-human creatures without souls or feelings. True humanity is far broader than one understanding though, as the definition varies from person to person. Humanity is being able to ignore the natural instinct of going along with the views of society and show the compassion and mercy to see one another as a human being. It is stopping unjust behavior to help others become more equal. Humanity is a blend of kindness, care, and a restoration of dignity. Twain’s Huckleberry Finn implies that one must leave â€Å"civilized† society in order to find oneâ₠¬â„¢s humanity. Even though Huck â€Å"lit out† from society, he still maintains the views that were held toward African Americans. Huck is essentially given the stereotype of what is seen in culture as the best and smartest: white upper-middle class kid who is smart and educated even with his attitude of not wanting to be civilized. Likewise, Tom Sawyer is also given the white boy stereotype being thought of as more educated and civilized, because he read books even though he did not fully understand what they meant. TwainShow MoreRelatedRacism In Huckleberry Finn Analysis1458 Words   |  6 PagesMark Twain, the author of The Adventures of Huckleberry Finn, grew up in the antebellum south where blacks were often viewed as nothing more than just ignorant, lazy, pieces of property with no feelings. As Mark Twain grew older, the perception of blacks as ignorant property with no feelings remained the same and even intensified to a certain extent. Surprisingly, around the time The Adventures of Huckleberry Finn was written, Mark Twain opposed slavery and presumably cringed at the common notionRead MoreHuck Finn Essay768 Words   |  4 PagesHuck Finn Essay Question: Should the word â€Å"nigger† be censored and replaced with the word â€Å"slave† in the newly published editions of Huck Finn? Defend or Reject claim Ernest Hemingway once said, â€Å"all modern American literature comes from one book by Mark Twain, called Huckleberry Finn:† However, Huck Finn has had its share of controversy. There has been an ongoing debate to whether or not schools should continue to teach Huck Finn because of the obvious racial components and the constant use ofRead MoreThe Adventures of Huckleberry Finn Research Paper1649 Words   |  7 PagesSince its first publication in 1884, Mark Twain’s masterpiece The Adventures of Huckleberry Finn has proven to be one of history’s most controversial novels; especially recently, the novel has often been banned by schools and censored by libraries. Characters in the book are constantly using disparaging language toward slaves, and the repeated use of the word â€Å"nigger† makes many sensitive and offended. Critics denounce the novel and Mark Twain as racist for this word being insulting and politicallyRead MoreThe American Concept Of Self Cr eation1647 Words   |  7 Pagesnew identity to avoid danger or ridding themselves of a past life, are two examples of the literary concept of Self-Creation. In Mark Twain’s Adventures of Huckleberry Finn, we see the main character undergo several examples of â€Å"self-creation† during the course of the story for various motivations including those mentioned above. Throughout Adventures of Huckleberry Finn, the main character changes in identity for several reasons to include those in which he protects himself and slave Jim. The book’sRead More Critics of The Adventures of Huckleberry Finn Essay1446 Words   |  6 PagesCritics of The Adventures of Huckleberry Finn   The Adventures of Huckleberry Finn is considered by many to be the greatest American novel ever written.   Despite this praise, Mark Twain’s masterpiece has never been without criticism.   Upon its inception it was blasted for being indecent literature for young readers because of its lack of morals and contempt for conformity.   Modern indignation toward Huck Finn arises from its racist undertones, most notably Twain’s treatment of the character Jim.   AsRead MoreResearch Paper Mark Twain1306 Words   |  6 PagesIsabella Thomaz Donna Hunter - Period 2 Research Paper - Mark Twain October 26, 2012 MARK TWAIN: A REMARKABLE MAN WHO PAINTED THE WORLD â€Å"Classic - a book which people praise and dont read.† When Samuel L. Clemens (more often referred to as Mark Twain) said this, he meant it in a humorous sense, but he also wanted people to understand it’s meaning. People call books like Huck Finn and Gatsby classics, yet the idea that these books are actually read by everyone isn’t so. Twain isn’t justRead MoreShould the Adventures of Huckleberry Finn Be Required in Shcool?983 Words   |  4 PagesAdventures of Huckleberry Finn be required in school? Mark Twain’s â€Å"The Adventures of Huckleberry Finn† is said to be one of the greatest American novels to ever be written and is what all other pieces of American literature are based off of. The novel has been debated for over an entire century and will continue to be debated for much longer. Never the less, Huckleberry Finn teaches young students and adults the important life lessons. †The Adventures of Huckleberry Finn† by Mark Twain should remainRead MoreMark Twain s The Adventures Of Huckleberry Finn1752 Words   |  8 Pagesinto New England which were pro-slavery in the 1850s (Ingraham). In Mark Twain’s The Adventures of Huckleberry Finn the setting is somewhere around 1840 in the areas surrounding the Mississippi River, and there were different standards back then regarding race. Twain has his characters fit the mold of how someone back then would talk and how they would act, and racism is a part of that. In The Adventures of Huckleberry Fin n, Mark Twain uses realistic elements such as regionalist dialect and the characters’Read MoreThemes in The Adventures of Huckleberry Finn which Transcend Boundaries of Time and Culture1291 Words   |  6 PagesMark Twain’s novel, â€Å"The Adventures of Huckleberry Finn (1884), commonly known as Huckleberry Finn or Huck Finn, colorfully depicts people and places along the great Mississippi River. the novel contains a collection of themes which transcend time and cultural boundaries. It tells of a poor white buy running from a brutal parent, and an African-American man attempting to escape and free his himself from slavery. The main character, Huckleberry Finn, spends much time in the novel floating down theRead MoreEssay about The Adventures of Huckleberry Finn Should NOT Be Banned2973 Words   |  12 Pagesbooks around the world have been banned because they are offensive. One example is Mark Twain’s The Adventures of Huckleberry Finn, a novel about the journey of a thirteen-year-old boy named Huck, who fabricates his own death to run away with an escaped slave named Jim. The two voyage in a raft along the Mississippi River to gain their individual freedom. In addition, Huck gains a new understanding about humanity. Huck Finn has been creating great controversy on both sides of the argument: to ban or to

Financial Accounting Point Regarding Financial Crisis

Question: Describe about the Financial Accounting for Point Regarding Financial Crisis. Answer: Ethical Dilemma The ethical dilemma analyzed in the case study is that company has faced some volatility because of some current financial crisis and in the first meeting the agenda do not contain any point regarding that financial crisis (Ferrell Fraedrich,2015). Being a member of the Audit Committee, it is his responsibility; there should be proper disclosure of risk of a factor in the financial statement of the company. Being a member of the audit committee of the company, he also analyzed that in the future company can also have some promising debts. In addition to it, it also does not have scheduled quarterly compliance audit on the portfolio loan, which is very much necessary for the lenders as a performance reporting. Then further moving on to the case study, the matter has been reported and been asked for the explanation to the chairman of the audit committee for not including the issue in the report (Zadek et al., 2013). But the chairman of the committee says that the matters have been already discussed with the CEO, and he has advised for not raising the matter of the financial crises in the meeting which is to be held and not to disclose the matter to any other, specially to the lenders of the committee. Further to that CEO has also said that the company will not be signing the compliance of the loan audit. It is so, as the audit is at the request of debt provider and not the committee. Still, after getting explanations, the person from the audit committee is concerned that the providers of the debt will be assuming the lo an compliance are being taken into considerations by the audit committee. Then the statement is prepared according to that because it is known that the leaders of the company are dependent on the favorability of the audit compliance (Doherty Purtilo,2015). Major ethical dilemma involved in the Case study is, not the inclusion of the loan compliance by the audit committee. Audit committee is the one, on whom every is relying for the correct disclosure of the facts and figure of the company. The Audit people is very much responsible for the proper disclosure of the financial statement so they should properly analyze all the aspects and facts of the financial reporting and present the report true to the fact. Disclosure of the financial statement should be done truly because it is the only method for an investor for analyzing a company for investing. The inclusion of the debt portfolio and loan in the company will be depicting limitation in company's position, which may tell the lenders and the investor to the withdrawal of the investment from the company. The company having a large number of debts and loans depicts that company cannot give much return to the investors of the company shortly (Kuntz et al., 2013). The CEO is advising not t o show the loan and debt portfolio by the auditing committee so that the investor can remain in the business for the longer period. But the ethical point should also be considered in disclosing the statements. Due to the ethical dilemma in the organization, many other issues may arise. The ethical dilemma will also create many conflicting problems in the mind of the members of the company. The ethical dilemma creates conflicts in the mind of the people working in the organization. Ethical dilemma ignores the fact of the morality. Ethical points dilemma creates a point of value and morality in the organization. Ethical dilemma stops a member of the company in fulfilling his or her responsibilities and duties true to the fact with all the presence of all the morality in the act. Reference list Ferrell, O. C., Fraedrich, J. (2015).Business ethics: Ethical decision making cases. Nelson Education. Zadek, S., Evans, R., Pruzan, P. (2013).Building corporate accountability: Emerging practice in social and ethical accounting and auditing. Routledge. Doherty, R. F., Purtilo, R. B. (2015).Ethical dimensions in the health professions. Elsevier Health Sciences. Kuntz, J. R. C., Kuntz, J. R., Elenkov, D., Nabirukhina, A. (2013). Characterizing ethical cases: A cross-cultural investigation of individual differences, organisational climate, and leadership on ethical decision-making.Journal of Business Ethics,113(2), 317-331.

Show how Luke’s presentation differs from Jewish expectations Essay Example Essay Example

Show how Luke’s presentation differs from Jewish expectations Essay Example Paper Show how Luke’s presentation differs from Jewish expectations Essay Introduction One of Luke’s main interests in Jesus was his preaching on the Kingdom of God. As Luke was arguably a gentile, he wanted to prove to all people that the Kingdom was present and that everyone is welcome to become a member. However what Luke wrote about the kingdom in some areas did contradict the Jews expectations. For example, Jewish understanding of the kingdom was that a divine rule would be the counterpart of the earthly kingship. This goes back to Old Testament when the prophet Samuel first anointed the first Jewish King Saul, as so was King David. The anointing of a king meant that they would represent God’s rule and would be regarded as God-sent.Jewish understanding of the kingdom increased significantly after Israel lost her independence in C6 BCE. Concepts of King and Messiah emerged during the inter-testamental era. The heavenly hosts of angels would defeat the devil and his armies and heaven would literally be created on earth. Essenes took particular interest in this belief as they searched for liberation and the coming of the kingdom of God. Another concept consists of no war. However gentiles would realise that there is no other saviour than Israel’s God, and would thus worship ‘God’ and acquiesce to the Jews.Jesus’ concept however of the Kingdom differed to that of the Jews as to them, the Kingdom of God would be much more earthly. As in Mark 1:15, ‘the Kingdom of God has arrived’. Jesus thus believed the kingdom to be a present reality in himself and his ministry ‘the kingdom of God is within you’ (Luke 17:21). However there have been three suggestions about the real meaning of eschatology. Futurist eschatology embrace Jesus’ teachings as a meaning that God’s kingdom will come in a tangible form at a time that is still in the future. This can be rectified as the ‘parousia’. According to Albert Schweitzer, who first popularised this idea meant however, th at Jesus held the same expectations as many Jewish apocalyptic writers of his day. He suggested that Jesus believed God would intervene immediately in the affairs of humanity and that his own life’s work would be the divisive climax that would come within Jesus’ lifetime.However C.H. Dodd contradicted Schweitzer’s theory on ‘futurist eschatology’and introduced his theory on ‘realised eschatology’. According to Dodd what Jesus was really saying was that the new society had arrived in his own person through his teachings thus Jesus’ teaching is ‘inaugural eschatology’. The coming of Jesus is thus the coming of God’s eternal reign.Miracles are much easier to understand if they are regarded as signs that God was creating a new society right there and then. To put these miracles into context, according to 1st century Jewish thinking, if one was ill, it was either due to their parents sins, or their own. However whe n Jesus healed the sick, for example the lame man, Jesus himself said, ‘friend your sins are forgiven.pick up your mat and walk’. This healing shows scholars today that to heal a person, was to forgive them, thus bring them back to God.Parables that appear to be concerned with the last days, such as the 10 bridesmaids or the rich fool, may not be a clear explanation of the final days however the challenge that all people when they are confronted with the message about Jesus and God’s new society. Dodd argues that the parable of the Great banquet does not in fact suggest that those who didn’t turn up to the banquet would not get a place in heaven however he states that those who didn’t turn up to the banquet, in fact turned up late and thus be given a second chance. This does seem to agree with his theory on realised eschatology, in that the kingdom is present and that everyone is given another opportunity.A third theory of eschatology is called â₠¬Ëœinaugurated eschatology’. This recognises that God’s new society did actually come in Jesus however the complete fulfilment was still seen in the future. This theory takes the best of both futurist and realised eschatology. This view recognises that God’s new society came in Jesus hence his teaching is ‘inaugurated’. This theory also recognises Schweitzer’s theory on futurist eschatology as it considers Jesus’ background as a first century Jew thus his teaching includes future events such as the downfall of the Temple, and the resurrection as part of the consummation of God’s society.What did Jesus mean about the Kingdom of God? The kingdom is defined as the ‘state or territory ruled by a king. In this case, as Luke suggests, God was going to set up a new state and rule it himself, however rather than being a material state, such as Israel, as it was in the Old Testament, it would be spiritual state for all mankind.When Jesus spoke about the Kingdom he mentioned in the Lords prayer ‘Father.Thy kingdom come’. Jesus uses the word Abba as if talking to an earthly father. This becomes much more personal and develops a much more loving relationship in comparison to that of the Old Testament, where all Jews feared a ‘jealous’ God. The word Abba indicates the uniqueness of the relationship between Jesus and his Father.Jesus saw the Kingdom of God as a New Israel, just as all first century Jews of his believed. Jesus taught that God’s rule requires realm in which to work. He speaks of men entering or being ‘cast out’ of the kingdom. Parables such as the mustard seed with its reference to birds nestling in its branches shows that Jesus has the gathering of a whole society in mind, or it could be described that if anyone has a small amount of faith, it will grow and influence others, just as the disciples preached and converted many to Christianity and those who died in Jesus’ name also influence others and strengthened their faith. Jesus also speaks of himself as a shepherd gathering his flock. In order to put his beliefs into practice however, Jesus had to ordain others to carry the Kerygma far and wide after his death and resurrection as prophesied in Luke 24:47-48, ‘.repentance and forgiveness of sins will be preached in his name to all nations.you are witnesses of these things.I am going to send you what God has promised’.Jesus called the twelve disciples, in parallel to the twelve tribes of Israel. This symbolic meaning could be translated into the fact that Jesus wanted his Holy word to be spread round the whole world beginning in Jerusalem, as mentioned in Luke 24:26. This would be beginning of the creation of the New Israel. The disciples were sent out to proclaim the Kingdom (Luke9:1-2) ‘He gave them power to drive out all demons and to cure diseases.sent them out to preach the kingdom of God’.In the Last Supper, Jesus himself shared the New Covenant; ‘I will not eat and drink from this cup until it finds fulfilment of in the kingdom of God.’ The significance of the Last Supper in context of the kingdom, is that in the Old Testament Moses made a covenant with God using bull’s blood, however it was not eternal as it had been broken several times by the Israelites, however Jesus died on the cross to bridge an ‘eternal’ relationship with God, for all people.In Luke’s gospel, the kingdom is centred in Christ, (Luke 18:29) ‘for the sake of the kingdom of God’. Mark writes, ‘the Kingdom of God came with power’. The gospel writers all assumed the same meaning between the kingdom of God and Christ. Jews believed that the ‘Christ’ would rather lead an earthly kingdom following the Torah laws, however they didn’t expect a heavenly spiritual Christ. What Jesus says, was originally taken from Daniel 7: ‘.Son of Man.and he was given dominion and a kingdom that all peoples and nations would serve him.the saints of the Most High shall receive the kingdom and possess the kingdom forever.’This means that God gives the kingdom to the Son of Man and the Saints of the Most High will also receive it. This could explain why in Luke’s gospel, Jesus promises the kingdom to those who believe in His name (Luke 9:24) ‘for whoever wants to save his life will lose it, but whoever loses his life for me will save it.’ However in order to fulfil his destiny Jesus had to suffer, die and rise again on the third day, therefore fulfilling the scriptures and Isaiah’s suffering servant prayer.Jews believed that in order to inherit the Kingdom of heaven you had to be a Jew and follow the law, which God gave to them. However in Luke’s gospel, Jesus tells his disciples and followers, to ‘carry his cross and follow him’. In order to inherit the kingd om, just as Jesus suffered and died for our sins, to be a disciple, you must not carry material possessions but put others before yourself. Jewish teaching on an ‘eye for an eye and a tooth for a tooth’ had now changed to forgiving others and ‘treat others as yourself’.The consummation of the kingdom however is still yet to come. Despite Jesus’ prophecies that he will die and rise on the third day, Jesus also prophesied of a ‘second coming’ as mentioned earlier, the ‘parousia’. Mark 13:26, ‘and they will see the Son of Man coming in clouds.before him will be gathered all the nations and he will separate them from one another as a shepherd separates the sheep from goats.’ Schweitzer believed that Jesus’ death was in vain and did not fulfil its purpose, however Dodd has argued that Jesus fulfilled Old Testament scriptures and is still yet to complete the coming of Judgement day. It has been argued that the fire of Rome was arguably the beginning of the end as all Christians were persecuted, (Luke21:12) ‘.but before all this they must first lay hands on you and persecute you’. The destruction of the Temple was also predicted, thus many people perceived the end of days were near. In Paul’s writings, he writes with a sense of urgency and says ‘do not marry, or sin for the end of days are near, be ready!’ However many Christians today believe that the end of days are still to come, which both Jews and Christians alike await.In conclusion, Jewish understanding of the Kingdom of God slightly differs to that of Jesus’ teachings. Jews expected an earthly king to come and liberate them from the occupation of the Romans, as Jesus entered Jerusalem, they expected him to ride on a horse with armament as a ‘fighting’ leader, on the contrary Jesus was humble and instead rode on a donkey. In Luke’s gospel as well as the other gospel writers , the Kingdom is portrayed as a spiritual kingdom for all people united as one. Jewish leaders of the day took this teaching as an insult to the Jewish nation as they had been waiting centuries to be set free and yet they didn’t get their earthly response. However one agreement between Christians and Jews alike, is that they still await the Judgement Day in earnest and the coming of Christ in order to consummate the kingdom. Show how Luke’s presentation differs from Jewish expectations Essay Thank you for reading this Sample!

Persuasive portfolio of Net

Piece One Chosen Service: Net-A-Porter, an online luxury fashion retailer (Net-A-Porter 2013).Advertising We will write a custom report sample on Persuasive portfolio of Net-A-Porter and Samsung Smart TV specifically for you for only $16.05 $11/page Learn More Target Audience: Online female customers, 18-55 years old. These women belong to the middle and upper-middle social classes, the customers are employed, and they have little time for shopping. The potential and existing female customers pay much attention to their look and appearance. The proposed piece is the 1-page advertisement which can be published in the magazines for women. Visuals: The provided visual is the high-quality photograph. The young woman worn the luxurious evening dress, a hat with feathers, and long gloves is depicted lying on a white sofa and looking directly into the lens. The woman is smiling. The colors and tones of the dress, hat, and gloves are purple. The background is da rk, with the focus on using dark-red and dark-purple colours, but it is possible to notice the elements of luxury in the room’s interior. On the right, there is a window. The white snow can be observed through the window. It is also possible to notice a laptop on the low table near the sofa because this modern laptop disharmonises with the whole picture and its style. The company’s logo is in the upper left corner of the page; the headline is centred on the page top. The body copy is presented in columns at the foot of the page. Copy: Headline: â€Å"Luxury is the must-have for your winter†. Body copy: â€Å"Net-A-Porter is the world-leading online fashion retailer which makes your days full of comfort and luxury because it is the first online retailer which combines the elements of luxury with the idea of comfort for women.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Serving for women’s interests in the industry more than ten years, we know what women want to emphasise their elegance and to save their time. While visiting the Net-A-Porter website, the world of style and high fashion becomes closer, and luxury becomes your must-have with one click. Take a chance to make your winter warmer and more luxurious!† Explanation of Persuasive Techniques: The persuasive character of the piece is based on appealing to the target audience’s emotions. Thus, the main rhetoric appeal used in this form of the marketing communication is the pathos. The advertisement is effective to influence the female desire to receive the access to luxury in relation to fashion and style. The visual serves to develop the image of a successful woman for whom luxury related to clothing and style is something usual and available with the help of the Internet resources. The contrast in presenting the luxurious interior and dress along with the modern lapto p emphasises the idea of the fashion’s availability for each woman with the help of one click, as it is accentuated in the body copy. The observed contrast adds to appealing to the female customers’ emotions because they are expected to choose the online retailer as their source for high fashion items. The representatives of the target audience are expected to become interested in the high-quality photograph and to determine the connections between the idea of luxury and Net-A-Porter as the online luxury fashion retailer (Dahlen, Lange, Smith 2010, p. 103). The next step to affect the target audience’s behaviour is the manipulation of the notions typical for the fashion industry and observed in the magazines to develop associations. Thus, the headline states that â€Å"Luxury is the must-have for your winter†. ‘The must-have’ is associated with items which are discussed as fashionable during the certain season. The headline uses the pathos t o appeal to the women’s emotions and to make them believe that ‘luxury’ available with the help of Net-A-Porter resources is rather fashionable and popular during this winter. The combination of the pathos, ethos, and logos appeals is observed in the body copy of the advertisement. The logos and ethos appeals are used together to support each other in such a sentence as â€Å"Serving for women’s interests in the industry more than ten years, we know what women want to emphasise their elegance and to save their time†.Advertising We will write a custom report sample on Persuasive portfolio of Net-A-Porter and Samsung Smart TV specifically for you for only $16.05 $11/page Learn More The appeal to credibility depends on describing the company’s experience with the help of providing the years of working within the industry. Moreover, this appeal serves as the argument for the next part of the sentence to appeal to the reason and logic. Thus, the company has the great experience in the industry and can satisfy the women’s needs appropriately. The phrase that â€Å"we know what women want to emphasise their elegance and to save their time† sounds confidently and assertively while contributing to the idea of the company’s credibility and expertise in relation to retailing high-quality products online. The open call to action based on the pathos is provided in the final sentence where the potential customers are asked to take a chance and make their winter warmer and more luxurious with references to the central idea of combining luxury and comfort aspects. Piece Two Chosen Service: Samsung (Smart TV) (Samsung Smart TV 2013). Target Audience: The existing customers who choose Samsung technologies and potential female and male customers who orient to choosing innovation, 21-50 years old. The customers are interested in new technologies and innovations in the sphere of television and Internet. The customers are also interested in Samsung products and the company’s research and development’s base. The proposed piece is the street billboard which can be copied as the advertisement for newspapers and magazines. Visuals: The background of the billboard is the cosmic space with sparkling stars and vivid meteors presented in dark-blue tones. The logo of the company is provided in the upper left corner. The headline is provided in bold caps at the top of the page.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body copy is presented in a bullet form at the foot of the page, on the left. Multiple colourful images of modern TV sets are depicted as making a powerful space hopper. The image is located at the center of the billboard. Copy: Headline: â€Å"Power is in smartness: Widening the horizons with Samsung Smart TV†. Body copy: â€Å"- Samsung Smart TV is the new remarkable stage in the development of television and Internet technologies. Samsung Smart TV is based on knowledge and innovation. Samsung Smart TV is the source of power for you. Samsung Smart TV is your opportunity to widen the horizons and focus on new perspectives†. Explanation of Persuasive Techniques: The billboard works to persuade the target audience to choose Samsung products because the message is based on the AIDCA principle. The target audience consisting of men and women of 21-50 years old is expected to pay attention to the large and rather vivid billboard with the well-known company’s l ogo and bright image demonstrating the space hopper. The attention to the image of the space hopper made from TV sets using Samsung Smart TV is based on its unrealistic character. The next stage to persuade the target audience is in evoking the interest to the product. The headline works to provoke the customers’ interest with references to the ideas of power, smartness, and widened horizons. These concepts are closely associated with the people’s interests, needs, and desires. At this stage, the advertisement depends on the pathos because of appealing to the customers’ emotions and desires to become smarter, more powerful, and to learn more without being restricted by external forces. Furthermore, the target audience becomes more convinced that Samsung technologies can provide people with extreme opportunities in relation to power, knowledge, and smartness because the word ‘smartness’ is associated with the technologies’ name, Samsung Smart TV. This stylistic tautology serves to emphasise the meaning of Samsung Smart TV for creating the customers’ knowledge base and for widening their horizons with the help of these technologies. According to the AIDCA principle, the next stages are the stimulation of the customers’ desire to purchase the product and the call to action. Following the format of the billboard, the body copy information is provided in the bullet form in order to draw the target audience’s attention to the most important benefits and advantages of the product. In this case, the repetition of the product’s name at the beginning of the sentences as the anaphora also serves to draw the audience’s attention to the list of product’s advantages. The ideas listed in the bullet form reflect the idea presented in the headline while intensifying the persuasive effect (Yadin 2001, p. 38-42). From this point, all the rhetorical devices and communication techniques are combined to capture the attention and to produce the strong effect on the target audience. Reference List Dahlen, M, Lange, F, Smith, T 2010, Marketing communications: a brand narrative approach, John Wiley Sons, USA. Net-A-Porter 2013, https://www.net-a-porter.com/ua/en/. Samsung Smart TV 2013, https://www.samsung.com/us/. Yadin, D 2001, Creative marketing communications, Kogan Page Publishers, USA. This report on Persuasive portfolio of Net-A-Porter and Samsung Smart TV was written and submitted by user Jordyn D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Postmodernism

Can postmodernism end? In preparation for answering the monumental question of whether post-modernism can end, certain issues must be first addressed, and certain points established if a logical argument is to be conceived. Firstly, one must establish how post-modernism came about, whether it can be perceived as a style within art, with a beginning that can be marked relatively clearly, or whether it should be looked upon more as a philosophy that has always existed, but came to the forefront with the coining of the term. Throughout the history of art, there have been many attempts to chart the progression of various styles, how they were born and what constitutes them, with categorization of artists who serve as exponents for their cause. Within authoritative surveys of the history of art, such as Gombrich’s ‘The Story of Art’, it has been voiced that artistic elements of Post-modernism are currently underway, and have been born as a reaction against Modernism. The beginning of Post -modernism could therefore be marked as the point at which Modernism ended. I feel it may be necessary to also establish, however (if we are to look at the history of art as a progression of different styles, with evolving styles continually eclipsing existing ones) what exactly would surpass the movement of Post-modernism in order to answer the question of whether it can possibly end. The essence of Post-modernism has been defined as reactionary, a movement resulting as a response to the ideologies of Modernism. Modernism itself is seen as a movement, which emerged in an attempt to fight against Capitalism and segregation. Post-modernism is to be viewed as an opposing force, and has been defined as art for the consumer. Its ideals lie within a picking and choosing of various styles of existing art throughout history, manipulating it to produce a hyper reality, over-indulgent type of excess such as the art and architecture of Las Vegas wo... Free Essays on Postmodernism Free Essays on Postmodernism Postmodernism Postmodernism is a complicated term, or set of ideas, one that has only emerged as an area of academic study since the mid-1980s. Postmodernism is hard to define, because it is a concept that appears in a wide variety of disciplines or areas of study, including art, architecture, music, film, literature, sociology, communications, fashion, and technology. It's hard to locate it temporally or historically, because it's not clear exactly when postmodernism begins. Perhaps the easiest way to start thinking about postmodernism is by thinking about modernism, the movement from which postmodernism seems to grow or emerge. Modernism has two facets, or two modes of definition, both of which are relevant to understanding postmodernism. The first facet or definition of modernism comes from the aesthetic movement broadly labeled "modernism." This movement is roughly coterminous with twentieth century Western ideas about art (though traces of it in emergent forms can be found in the nineteenth century as well). Modernism, as you probably know, is the movement in visual arts, music, literature, and drama which rejected the old Victorian standards of how art should be made, consumed, and what it should mean. In the period of "high modernism," from around 1910 to 1930, the major figures of modernism literature helped radically to redefine what poetry and fiction could be and do: figures like Woolf, Joyce, Eliot, Pound, Stevens, Proust, Mallarme, Kafka, and Rilke are considered the founders of twentieth-century modernism. From a literary perspective, the main characteristics of modernism include: 1. an emphasis on impressionism and subjectivity in writing (and in visual arts as well); an emphasis on HOW seeing (or reading or perception itself) takes place, rather than on WHAT is perceived. An example of this would be stream-of-consciousness writing. 2. a movement away from the apparent objectivity provided by ... Free Essays on Postmodernism Can postmodernism end? In preparation for answering the monumental question of whether post-modernism can end, certain issues must be first addressed, and certain points established if a logical argument is to be conceived. Firstly, one must establish how post-modernism came about, whether it can be perceived as a style within art, with a beginning that can be marked relatively clearly, or whether it should be looked upon more as a philosophy that has always existed, but came to the forefront with the coining of the term. Throughout the history of art, there have been many attempts to chart the progression of various styles, how they were born and what constitutes them, with categorization of artists who serve as exponents for their cause. Within authoritative surveys of the history of art, such as Gombrich’s ‘The Story of Art’, it has been voiced that artistic elements of Post-modernism are currently underway, and have been born as a reaction against Modernism. The beginning of Post -modernism could therefore be marked as the point at which Modernism ended. I feel it may be necessary to also establish, however (if we are to look at the history of art as a progression of different styles, with evolving styles continually eclipsing existing ones) what exactly would surpass the movement of Post-modernism in order to answer the question of whether it can possibly end. The essence of Post-modernism has been defined as reactionary, a movement resulting as a response to the ideologies of Modernism. Modernism itself is seen as a movement, which emerged in an attempt to fight against Capitalism and segregation. Post-modernism is to be viewed as an opposing force, and has been defined as art for the consumer. Its ideals lie within a picking and choosing of various styles of existing art throughout history, manipulating it to produce a hyper reality, over-indulgent type of excess such as the art and architecture of Las Vegas wo...

The Correlation Between Energy Reduction During The Operation Of A Essay

The Correlation Between Energy Reduction During The Operation Of A Building And The Carbon Footprint Of It - Essay Example In addition, the carbon footprint of a building is dependant on the dimensions of the proper coordination of the forms and space put in place over the time. This means that during the construction, the design should aim at energy reduction so that the amount of carbon footprint is reduced significantly. Modern housing design is a work aimed at satisfying customers need, setting measures of transforming the world by the architectural work and ensuring the quality of buildings (Bentley, 1999). In this regard, the design and transformation heavily rely on historical background and knowledge of the performers to make sure that the amount of carbon footprint is kept at manageable levels. Building design and transformation could be enhanced by applying a typological approach to analyze them, their evolution and the perspective of growth of architecture discipline. Therefore, this essay focuses on the correlation between energy reduction during the operation of a building and the carbon foo tprint of it. Buildings and Planning The amount of trapped energy must be reduced to eliminate carbon footprint of buildings and enhance their stability as well (Retail Forum for Sustainability, 2011). The cities are amalgamations of different types of buildings round, stories and flats, thus safety concerns such as reduction carbon footprints is paramount (Smith, 2005). The buildings are constructed in away that satisfy all the population strata in terms of safety, economic situation, gender, and age. Toward the residential areas are the shops, supermarkets and merchandises which supplies the peoples needs at the residential areas. The buildings are served with social amenities such as the clubs, churches and schools (Davreu, 2008). The Latest Building Designs and Energy Concerns Modern housing design transformation is spreading across the world at a high rate; this could be seen with the sprawling of modern cities in England like the Poun-dbury (Bentley, 1999). Therefore, increasi ng the need for adequate education on energy reduction is necessary to eliminate carbon footprint of buildings and enhance their stability (Forester, 2007). Achieving zero-carbon buildings is expected to be another exemplary work of architects, and must be ensured when the building is under construction. Other cities include the Vancouver of Canada, the Orchid Bay of Belize, the McKenzie Building and Val d’Europe of East Paris has been constructed in a manner that significantly reduced trapped energy (Wheeler, 1998). This was an attempt to eliminate carbon footprint of those buildings and enhance their stability. In addition, energy reduction ensures sustainability of the buildings and sustainable development (Yudelson, 2009). Apparently, sustainability and sustainable development in building construction is a term mostly applied by building planners’ inconsideration environmental and demographic factors which influences building set up. As compared to early population , the modern population has increased in population as well as change in their social economic activities (Forester, 2007). For this reason, building planners must develop a mechanism to cater for space in the building centers as well as the increase in trend over environmental pollution and safety concerns. In addition, the planners should address issues tied with social resources, pollution in the building centers, energy reduction, climate changes and building heat islands to eliminate carbon footprint of buildings and enhance their stability (Retail Forum for Sustainability, 2011). Sustainable development should be created in away that the short and long-term healthy growth of a building centre should be maintained (Smith, 2005). This takes the aspect of effective

Conflict in management,negotiation between management and union, case Assignment

Conflict in management,negotiation between management and union, case study - Assignment Example The management’s decisions to change the grading structures whereby demarcating the duties completely and then amalgamating them into a single and ‘all purpose grade’ system would not be effective after a certain point of time. Also providing the necessary training to the workers to adopt the new skills would become ineffective after a point of time. This is because adopting the new skills would necessarily be resisted by the workers as they would have gained competence in the skills they were working over the years. The availability of a generous fund for Mirenda Corporation can be regarded as a positive factor for the organization. This can be used as a tool for convincing employees about the plans of expanding operations, availing of new equipments and training employees on new skills. Also the change programs that the management was seeking to adopt would be affected by the fact whether their previously adopted changes were successful. Moreover, the higher pro ductivity from each individual worker against the salaries they were offering would be accepted only on the condition whether the previous promises were fulfilled. For example, if it is seen that the management had failed to keep their previously made promises then they would not have strong position to bargain with the union. In the Miranda Corporation, the management’s decision to not concede with the claim for compensation for past productivity was not appreciated by the union. In this regard it can be said that the management would hold a weak position if it failed to meet the unsettled claims. One of the strengths that the management had was the support of the supervisors. This could be used as a positive force while bargaining with the union. The supervisors were found to be an aged group and had little satisfaction with the workings of the unions. In fact they considered the union representatives as being opportunistic and worked in a way which was neither fair nor mea nt to bring about long term benefits to the workers or the company. Thus the management could utilize this opportunity and cater to the key interests of the members. According to the case of the Ford Company and the United Auto Workers (UAW), the negotiation between the management and the unions was primarily based on the thought of crystallizing the interests of the members. The management’s strength laid in the fact that it meant to protect the retiree benefits, ensure investments and jobs, and tried to secure greater voice of the workers in the business. So it can be said that trying to meet the interests of the workers by listening to their problems and needs would act as strength while negotiating with them. It is through serving their interests would the management be successful in earning their participation in driving through the company’s plans for the plant (Anonymous, n.d., p.3). One of the greatest threats which have been observed is the position of Spainâ €™s branch. It is believed that if the management did not incorporate radical changes in its work structures, practices, procedures and

Should the government bailout failing businesses - Argument aginst Research Paper

Should the government bailout failing businesses - Argument aginst - Research Paper Example But more intense debate of the present finance world is whether the decision of saving (bailing-out) these about-to-be bankrupt companies justified! The companies when fell into the trouble were within the periphery of private hands and now, when in trouble, saving them with the common man’s hard-earned money drew reservations from all concerned quarters. The money that was paid to the government to develop utility for the society is being used to discount the wrong doings of these financial giants over the years. Prior to getting deeper into the pros and cons of the bail-out process and its affects on the falling companies and the society at large, the underlying reasons of the financial crisis might be assessed in brief. The few of the major reasons of the financial crisis are ascertained below: Housing Prices – The housing prices in the United States rose to great heights till 2006 and then suddenly collapsed from then onwards. The collapse was more than 25% and continued for more than three years. As C.I. Jones observed, â€Å"The national index for housing prices in the United States declined by 26.6% between the middle of 2006 and the end of 2008† (Jones, 2009). Increase in Global Saving – Even a decade earlier, it was found that the developing economies of the world saved less and invested more. This rendered them to borrow funds from the world market. But as there occurred number of recessions over the period of last fifteen years, the developing economies commenced to save more. This hampered the western economies (especially United States) as it could not channelise their excess funds and earn interests. Ultimately, the excess funds contributed towards the asset market. Subprime Lending – The hype of owning houses that existed in the United States before 2006 made almost all nationals purchase a house which often

Britannia Marketing Analysis

Britannia Marketing Analysis Britannia is available in all over India. Britannia Industries limited is engaged in the provision of bakery products, including biscuits, bread, Rusk, and cakes. It is headquartered in Kolkata. Employed about more than 3000 people as on 2010. Britannia all the products we can find in every place. Like rural market, urban and cities. The companys distribution channel divided in three levels. Manufacturer to distributor, distributor to whole seller and whole seller to retailer then the customer. The biscuits generally available in every daily needs shop provision stores, grocery shop. The Wadia group of India along with Group Dan one of France, are equal share holders in ABIL, UK which is a major shareholder in BIL. GROUPE DANONE is an international FMCG major specializing in Fresh Dairy Products, Bottled water and Biscuits. One of the world leader in the food industry. No. 2 worldwide in biscuits through its three core businesses (Fresh dairy products, Beverages and biscuits products). Britannia in Goa was started in 1942. After liberation of Goa in 1962 they introduce depot in Goa to the K.D. Naik in margao. AIMES AND OBJECTIVES Taking the feedback of Britannia customers about the schemes by Britannia and their competitors in Goan market. METHODOLOGY In this market research I used questionnaire as the research instrument. I interviewed around 100 outlets (shop keeper, whole seller, super markets etc). Interaction was made while the survey was conducted. The entire respondent were asked their suggestion which were given to the company. Industrial Analysis Industry: FMCG Industry. FMCG industry, also called as consumer packaged goods industry primarily deals with the production, distribution and marketing of consumer packaged goods. The FMCG are those consumables which are normally consumed by the consumers at a regular interval. Prime activities of FMCG industry are selling; marketing, financing, purchasing etc. the competition among FMCG manufacturer is also growing and investment in this industry is also increasing specially in India. FMCG is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG sector in India is estimated to grow 60% by 2010. Sub industry: Bakers. Companies: Parle, Britannia, ITC (Sun feast), Kwality, Nestle, Kelloggs, Priya food products, modern food etc. Leading Players: Product variation: Companies Overview. In 1892, a biscuit company was started in a ordinary house in Kolkata with an initial investment of Rs. 295. The company we all know as BRITANNIA today. In 1910, arrival of electricity Britannia sees operations developed. And by 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia was acquiring a reputation quality and value. During 1944 sales ramp up by more than eight times to reach 1.36 crore. The company unveiled its new corporate identity- Eat Healthy Think Better- and made its first foray into the dairy product market. In 1999, the Britannia Khao, World Cup Jao promotion further one of Indias best known brands and also one of the most admired food brands in the country. In 2002 BIL launches joint venture with Fonterra, the worlds second largest dairy company Britannia New Zealand Foods Pvt. Ltd. is born Rated as One amongst the Top 200 Small Companies of the World by Forbes Global Economic Times ranks BIL Indias 2nd Most Trusted Brand Britannia brand is all about eating healthy for leading a better life. Largest company in the Indian Food processing industry whose product range also includes Breads and Cakes. Manufacturing and sourcing locations spread across the length and breadth of the country. Exporter of key biscuit brands enjoying brand loyalty in export markets. Vision:- The companys policy is customer satisfaction with less price as well as quality. Target maximum customer and sale of volume. The company wants to reach the product in every segment of customer. Also targeted to urban, rural, city town and villages area of market. High promotion for selling the product and achieve maximum market share and to increase the profitability by selling of maximum quantity. Britannia Industries Ltd. (BIL) Organisation structure. Chairman Managing Director General Manager Ass. General Manager Finance dept. Production dept. Marketing dept. sales Purchase dept. HR dept. Senior Manger Senior Manager Senior Manager Senior Manager senior manager finance Manager Production manager Marketing manager Area Sales Manager HR Manager Accountant Officers marketing excecutive Area Sales Incharge Ass. HR manager Officers Supervisors Sales man Executive Central Manufacturing UnitDistribution Channel Five forces:- Threats of new entry:- Economics of scale. Cost and resources advantage. Brand preference and consumer loyalty. Access to distribution channel. Capital requirement. Proprietary products. Buyer power:- Cost switching to competitors brands. Large number of buyers. Product differentiation. Supplier power:- Brands. Distributer. Substitutes. Availability of attractive price substitutes. Satisfaction level of substitutes. No immediate substitutes. Competitive rivalry. Demand for products. Price wars. Nature of competitors. PROJECT RESEARCH OBJECTIVE:- Taking the feedback of Britannia customers about the schemes by Britannia and their competitors in Goan market. METHODS OF DATA COLLECTION:- Primary data collection. Through structured questionnaire. Interview or feedback of the shopkeepers. Secondary data collection. Internet Market research books Company brochure and leaflets. SAMPLING SIZE:- 100 OUTLETS. (Super markets, large stores, large kirana, Small kirana, Bakery and food store, Mithai shop, Pan Bedi store, school and college outlets) RESEARCH LOCATIONS:- South Goa Margao main market Margao surroundings. Vasco Quepem Ponda. North Goa Panjim main market Panjim surroundings Mapusa Pednem Collection Of Information. It was the excited task of collecting the information as the end user had to explain all details of the survey and then non- availability as particular time consuming. The questionnaires were filled by the researchers due to language problems and limited time during survey. FINDING AND ANALYSIS. The first question in the questionnaire was about the stock of biscuits which respondent kept in your shop? Sample size: 100 Analysis: According to survey, most of the shopkeepers kept the product of Britannia and Parle more than other products. According to above data we can analyse that 48% of stock is filled by the Britannia products and 22% of stock is filled up by the Parle products and remaining 30% of stock is kept sun feast, Priya gold and other local biscuits. Which brand of products is mostly sold? Sample size: 100. Analysis: According to survey out of 100 respondents, 46 supports for Britannia, 27 respondents go for Parle and 20 told sun feast is mostly sold. It means that Britannia and Parle were more demanded by the customer as compare to sun feast and other local products. What made consumer to purchase Britannia products. Sample size: 100 Analysis: According to above pie chart shows that, it can be evaluated that most of the people i.e. 57% of the people go for Britannia due to its flavour than 30% prefer Britannia due to its price and rest of 15% due to its popularity and fame. Which seasons the consumption of Britannia is high? Sample size: 100. Analysis: According to survey, consumption of Britannia products is more in the rainy and winter season, as the consumption in summer seasons gets low. According to you, price of the Britannia product is? Sample size: 100 Analysis: According to survey, 49 respondents say that price of the product is reasonable and around 25 to 24 people says it price of Britannia product is high and low. Which brands schemes is more profitable to you (shopkeeper)? Sample size: 100 Analysis: According to survey, most of the respondent say Parle product schemes is more profitable as percentage of providing schemes by Parle is more as compared to other brands product like Britannia, sun feast and Priya gold. What do you want to say about the service of Britannia? Sample size: 100. Analysis: The survey founded that shopkeepers are satisfied with the service provided by the Britannia. Overall, the only thing is to say is that it is OK. Some of the places of shopkeeper responded that the distributor doesnt give regular supply of product and also they were not responding timely. How do you rank the Britannia with the competitor in case of schemes? Sample size: 100 Analysis: On the basis of above data most of the shopkeepers view not supporting to the Britannia product in relation to schemes because of improper supply of the products. These are the only reason which makes shopkeeper rank Britannia products lower than the competitors. What would you like to say about Britannia schemes? Sample size: Analysis: On the basis of above data most of the peoples say that percentage of providing schemes is very less as compared to other products brands. For e.g. If Britannia provide marigold scheme, such as 50+2. The same Parle will provide 50+3. These are the difference. Very less people say it is profitable only if they can buy in bulk. Have you seen any promotion activity of the product through electronic media or print media? Sample size: 100. Analysis: According to above survey, more than half of the customers said that they have Not saw any promotion activity of the Britannia product through print media. Suggestions. To improve their service of the products. Take corrective measures to overcome the problems of late or delay supply of products. They should give the proper feedback to the shopkeepers on the time. They should carryout promotional activities properly or effectively. ANNEXURE Questionnaire:- What are all the biscuits that you stock in your shop? Parle Britannia Sun feast Priya gold Other local biscuits. Which brand of products is mostly sold? Parle Sun feast Britannia Other local What made consumer to purchase Britannia products. Price Taste / Flavour Popularity / Fame Which season the consumption of Britannia product is high? Winter Summer Rainy According to you price of the products is? Low Reasonable High No idea Which brand schemes is more profitable to you? Britannia Parle Sun feast Priya gold. What do you want to say about the service of Britannia? Satisfactory Poor/ Bad No comment How do you rank the Britannia with competitor in case of schemes? Lower Good/Ok Excellent No comment What would you like to say about Britannia schemes? Other competitor percentage is more Increase percentage of schemes More profitable only if buy in bulk No comments Have you seen any promotion activity of the products through electronic media or print media? Yes No Personal Information: Name: Area/Place:

The Neem Tree: The Village Pharmacy Essay -- Botany

The Neem Tree: The Village Pharmacy The neem tree Azadirachta indica A. Juss. (=Melia azadirachta L. and Melia indica Brandis) is known as the Indian lilac or Margosa (Koul, 1990). Neem is a large evergreen tree with a wide trunk, which can grow 12-24 meters tall. The leaves are bright green with 9-15 leaves, oblique at the base or slightly curved, coarsely toothed, with a pointed tip Shodini, 1997). In India, neem flowers from January to April, and fruits mature from May to August (Koul, 1990). The one-seeded neem fruits are yellow when ripe, and are about one inch long (Shodini, 1997). neem is native to the and regions of the Indian subcontinent, was introduced into Africa, and is presently grown in many Asian countries, as well as tropical areas of the New World (Koul, 1990). Neem trees are fast growers, and in three years may grow to 20 feet in height from seed planting. It will grow where rainfall is only 18 inches per year and it thrives in areas of extreme heat up to 120 degrees. Neem trees can live up to 200 years (Conrick). The neem tree's history goes back a long way, with indications it was used in medical treatments about 4,500 years ago. There is evidence found from excavations at Harappa. and Mohenjo-Daro in Northwestern and western India, in which several therapeutic compounds including neem leaves, were gathered in the ruins (Conrick). India's ancient books of knowledge are called the Vedas. Some of the most ancient surviving documents that have been translated, are the Caraka-Samhita (about 500 BC), and the Susruta Samhita (about 300 AD). These books are the foundations of the Indian system of natural healing, or Ayurveda. These texts mention neem in almost 100 entries for treating many diseases whi... ...Association. http://www.ajtsc.coni/neemtree.htm Koul, Opender, et. al. 1990. Properties and uses of neem Azadirachta indica. Canadian Journal of Botany. v68. National Research Council of Canada. McCaleb, Rob. The Original neem Co. neem Ancient Herb From India. http://www.neemaura.com/. Randhawa, 1997. Cyber India Foundation. http://www.neemfoundation.org/ Sharma, Priya Vrat. 1996. Classical Uses of Medicinal Plants. Chaukbambha Visvabharati. Varanasi 1, India. Sharma, S.B. 1997. ( Book Review) The neem Tree Azadirachta indica A. Juss. and Other Meliaceous Plants: Sources of Unique Natural Products for Integrated Pest management, Medicine, Industry and Other Purposes. International Journal of Nematological Research. E.J. Brill Leiden, The Netherlands. Shodini. 1997. Touch Me, Touch-me-not: Women, Plants and Healing. Kali for Women. New Delhi, India.

Role of the United States Constitution

Role of the United States Constitution The role of the constitution plays an important part of the everyday life in the United States. It is a part of every person’s life even if they do not realize it. It usually has impacted your life in the past or even at every moment in someone’s life. â€Å"Although the Constitution created a new federal government, it took a courageous, brilliant, and farseeing Supreme Court chief justice to help realize the framers’ vision. † (Microsoft, 2007) The Constitution itself provides that it may be amended to address social and economic changes. There are two main functions that the U. S. Constitution serves. One of main function is the three branches of the federal government which are judicial, legislative and executive. The second main function is to, â€Å"protect individual rights by limiting the government’s ability to restrict those rights. † (Cheeseman, 2007) Power is distributed throughout the branches in time. The executive branch is designated to provide the election of the president and vice president. Both presidents are elected by the Electoral College and not by popular vote like one would think. The legislative branch’s responsibility consists of the Senate and House of Representatives which together are called Congress. Lastly, there is the judicial branch which was created by establishing the Supreme Court. Checks and balances have been created so one branch does not get any more powerful than the others. The judicial branch has authority to examine the acts of the other two branches of government and determine if those acts are constitutional. The executive branch can enter into treaties with foreign governments only with the advice and consent of the Senate. The legislative branch is authorized to create federal courts and determine their jurisdiction and to enact statutes that change judicially made law. Certain checks and balances are built into the Constitution to ensure that no one branch of the federal government becomes too powerful. The Supremacy Clause is considered the supreme law of the land or the highest form of law in the American legal system. State and local laws that conflict with valid federal law are unconstitutional. Another main section of the constitution is the Commerce Clause which, â€Å"grants Congress the power to regulate commerce with foreign nations, and among the several states, and with Indian tribes. (Cheeseman, 2007) This was set in place mainly to foster the development of a national market and free trade among the states. The 10 amendments that are part of the Constitution are the bill of rights. These amendments basically guarantee rights to people and protect these rights from government that might try to get in the way. Over the years 17 amendments have been added with some being abolished slavery, prohibited discrimination, authorized the federa l income tax and given women the right to vote. Probably the most known amendment is freedom of speech which is defined as, â€Å"the concept of being able to speak freely without censorship. (Wikipedia, 2008) This is the one of the most important amendments because all other amendments would basically be meaningless without it. In Minnesota there was a state wide smoking ban that took effect on September 30, 2007. â€Å"The Minnesota law applies to bars, restaurants, and private clubs. † (Brunswick, 2007) This change in the law has affected some of the business in many bars. Recently there have been a few bars that have found a â€Å"loophole† in the Freedom to Breathe Act. The loophole basically states that smoking is allowing in public places as long as there is a theater performance. Mark Benjamin, an attorney from Cambridge who initiated the event, said, â€Å"These people are actors and this is the stage. † (Mille Lacs Messenger, 2008) All the patrons in the bar are considered actors and their cigarette is a prop which is how the loophole works. The smoking ban is an example of how a Constitutional right affects a business and how the legal system is used with respect to recognizing or protecting that right. Yes, the smoking ban might be hurting some bars that are mainly serving beverages, but the rights are being protected by letting people smoke freely everywhere else other than bars, restaurants, and private clubs. Even though many states are starting to ban smoking like Minnesota, more than likely it will never come down to where smoking is completely banned. References Brunswick, M. (2007, September 30). New smoking ban. Retrieved March 17, 2008, from http://www. startribune. com/local/11606746. html Cheeseman, H. R. (2007). The Legal Environment of Business and Online Commerce: Business Ethics, E-Commerce, Regulatory, and International Issues (5th ed. ). A Pearson Education Company : Prentice Hall, Inc.. Microsoft (2007). Constitution of the United States. Retrieved March 16, 2008, from

Legalization of Marijuana for Personal Use essays

Legalization of Marijuana for Personal Use essays I intend to discuss the issue of whether marijuana should be legalized or not. My audience will be college students. Because all issues related to marijuana are emotional as well as logical, I have to assume that individuals within my audience, a college class, will hold a wide variety of opinions. I expect that some will be opposed to the idea on various moral or practical grounds, that others will be in agreement based on logical or practical grounds, and that some will be in favor of it for personal reasons, most likely because they like to use it and would like to be able to do so without fear of being arrested, having a serious black market on their record, or of having to deal with illegal drug dealers in My own view will be that marijuana for personal use should be legalized but regulated in much the way we do alcoholic beverages. I can make several arguments for this view. One that at first seems very persuasive is that people are discovering legitimate medical uses for marijuana. AIDS patients report that when they use marijuana their appetite returns, supporting their general health. This can be lifesaving with a disease like AIDS. It has also been shown to help with the nausea that can come with chemotherapy, to help combat glaucoma, and even to get people with multiple sclerosis out of wheelchairs and walking again (Cella, PAGE). Those are all very serious illnesses and all can have devastating consequences, but because marijuana is classified federally as a drug with abuse potential only by the federal government, it can be very hard for these people to get the marijuana that they say helps them so much. However, this would not release marijuana to be used, for instance, in the way alcohol is legally with some important restrictions and safeguards. Even if approved for medicinal use, recreational users would still risk being charged with felonies and deali...

Picassos Les Desmoiselles DAvignon essays

Picassos Les Desmoiselles DAvignon essays Though the backbone of art was formed by academies that graduated classical artists, some of the most influential artists broke away from such academies to change the rules. Impressionists, led by Claude Monet, formed a group of artists originally rejected from the academies to paint in their own "objective reality." They painted art as sifted through their senses; taking into account the environment's affect on an object or placing the focus on everyday activity, the impressionists helped redefine art. While they started the process of the transformation of art, Pablo Picasso advanced it many times over. Though classically trained, Picasso painted art by what views he saw in his head and imagination, not by how his eyes or other senses interpreted a scene. He shamelessly broke all the classical rules of three-dimensional space, colors, figures and subject matter. Distinguishing his work from that of a camera and of other artists, Picasso redefines art for the future in a metho d called "cubism." In Les Desmoiselles d'Avignon, he paints his initial attempt at breaking all classical rules and distinguishing himself from every other artist in history. One aspect of Pablo Picasso's art that distinguishes him from earlier artists is the lack of three-dimensional space displayed in his art. In Les Desmoiselles d'Avignon, the five lady figures seem to be enveloped in what might be construed as the background. In contrast to earlier Raphael paintings for instance, where red drapery serves as a frame for Mary and baby Jesus, Picasso's figures appear to be actually wearing the drapery. The far woman on the left appears without clothes, except for the piece of red drapery strewn across the right side of her body. Each successive figure shows her full body with the exception of where the drapery covers her. By redefining the three-dimensional space and forcing the characters to take on the full focus of the viewer, Picasso forces t...

Ancillary 1 Audience Exploration Essay Example | Topics and Well Written Essays - 750 words

Ancillary 1 Audience Exploration - Essay Example The company is based in New York City. In tandem with its objectives, it covers topics related to celebrity relationships, the ever growing fashion world with the latest trends, beauty and entertainment. The present format of the magazine was introduced in the year 2000. The important sections of the magazine are: â€Å"Just Like Us: photos of celebrities doing things everyday people do. Inspired by a regular Sesame Street feature about animals. Who Wore It Best? : Reader polls of which celebrity wore an outfit better Hot Stuff: the latest gossip from inside Hollywood’s The Red Carpet: the looks and styles from Hollywood’s hottest parties and premieres Hot Pictures: Celebrity sightings of stars around the globe Fashion Police: Famous comedians cite the fashion disasters of the stars, and the best â€Å"look of the week† The Record: A roster of changes in the lives of stars — births, marriages, divorces, etc. Loose Talk: Quotes from the stars Us Musts: Acc ording to Us Weekly, the must-see films, TV shows and DVDs.†(Us Weekly) The titles of the sections are self-explanatory that cater to the psyche and expectations of the celebrities and their fans. The ideal target audience and their social practices The Editorial Board, the policy and decision makers know their objectives well and the art of appealing to the psychology of the celebrities and their fans. The contents of the magazine lead the reader to their website Usmagazine.com launched in 2006 with about two million hits per month. This site is a source of public relations exercise to maintain and augment the popularity of the magazine. It also provides a number of additional features like news blog, star photographs, and coverage from the red carpet galleries from premieres special events, videos, games, quizzes and opinion polls. They know how to hold on and gain popularity amongst the target audience well, by bringing out many signature issues, Hot Hollywood special issue s, Best Bodies Issue and Best Makeovers issue. These moves make the magazine â€Å"celebrity friendly.† The magazine is more information-giving in its targeted areas and not totally gossipy in character. Well-researched information adds to the respectability of the magazine and the readers remain expectant about the arrival of the magazine week after week. Some of the top stories in the latest issue of the magazine are a pointer to the ground which it covers: Jane Seymour Goes Without Makeup in Stunning Picture Kim Kardashian Shows Off Growing Baby Bump on Super Bowl Sunday Kate Middleton Covers Up Baby Bump: Pictures Kate Middleton Covers Up Baby Bump: All About Her Outfit! Beyonce Performs at the Super Bowl: Why Jay-Z Didn't Join Her on Stage Thus, Us Weekly makes constant exploration to construct and maintain audience connectedness, and has been growing in all the directions like the octopus. Audience measurement means to be on the lookout for relationship of the audience to the sections of the magazine and the types of articles covered under those sections. The themes of the articles should cater to the needs of the current demands of the audience, besides creating a lasting impression in their minds. They need to inspire the focus groups and fan forums and establish a connectedness. They must answer the individual and social needs through the contents of the articles. Aggressive marketing helps audience

Hitler's statements Assignment Example | Topics and Well Written Essays - 500 words

Hitler's statements - Assignment Example This is actually a distinctive quality of a democracy and a perquisite of liberty. Similar in some respect to the previous statement, this quote speaks of the respect for others freedom of belief as said by Hitler. This brings about a re-assessment of his own stance on personal beliefs and how it relates to other people. I definitely agree because it is almost impossible to impose one’s philosophy on another person who a totally different upbringing on your own. It is very much like convincing an environmentalist to buy a Hummer, somehow it just wouldn’t be conceivable. I do not agree with this statement for logical reasons. National Socialism would mean that the people must be educated about it and that they must accept it. It would be difficult or almost impossible to make people live in a system that they do not understand, much less believe in. it requires a consolidated effort not only from the government but in consonance with the people. This is an argument that Socialism is akin to Atheism. Of course, this is an impossible task as there are many who adhere to their religion very much like second nature. Even if this were true, it is very unlikely to be accomplished though informing and imposing are two very different things. This is another conflicting statement to a certain degree because it suggests that people are allowed freedom to develop their abilities. In a Socialist system, the equality of the people would be determinant of their status in society. On its face, the statement is very much true because only by development does man evolve. This is the most impressionable of all the quotations for me. This reverberates of the need for reality to be revealed even though there are times that it might cause internal conflicts of personal and social belief. This is something I have tremendously learned recently. It presupposes that all of the main points of his

The perspectives of Middle East World to The Crusades and their resist Essay

The perspectives of Middle East World to The Crusades and their resist process - Essay Example For the reason of the resistance, the Muslims started a strong opposing force that was very much objected to the rise of the Christian dominance in the areas of Jerusalem and other cities. In 1095 when the first crusade was held, the Christians focused on the invading the places that they counted important in their history of their religion throughout time. The Muslims in Jerusalem perceived the Christian move as an invasion that was irritating and that needed to be curbed and they raised a force that resisted the impact of the Christian crusaders. When the Christians found that the Muslims had objected to their occupation, they found that they raised a force to advance their occupation and asked for military assistance from their home countries that could help them to conquer the Muslims. On the other hand, the Muslims formed a force that had would help them to oppose the forces of the Christians and reclaim what was almost taken away from them. In the process, there were negative perspective that led to develop an enmity between the two religions within the area and this led to a constant struggle against each other (Claster, 2009). The Muslims perceived the Christians as people who wanted to impose political, economic and social impacts into the culture of the Arabs and the population of the Middle East, which had very different systems in place. The people of Middle East believed that the way the crusaders had influenced the Western Europe could happen to them if they allowed their region to be dominated by the Christians. This made the Muslims to object the move of the Christians to occupy the place they perceived as theirs and made the condition unbearable to them so that the Christians had to devise different ways that occupy the place (Claster, 2009). When some western Christians entered the Middle East, they came as merchants who had a force that threatened the

Social Networking Essay Example for Free

Social Networking Essay The twenty first century is known to be the world of the ‘Internet’; it is the most efficient way to get connected to our friends, relatives and colleagues. Sites such as Facebook have become very common among our youth today and have influenced our modern lives in many aspects. Being enrolled at a school with over 1000 students you begin to notice the reliance that a majority of the students have on Social Networking. As a student myself I have always had an interest in the way people act and the effect that these sites have on both the social and psychological side of us; this led me to the question ‘How often does cyberbulying occur?’ Technology allows all of us immediate access to information, which can greatly benefit our lives1. However, it has also provided some people with the means to exploit the innocent, commit crimes, and inflict injury on others. This technology has allowed some teens to take bullying that thrives in school hallways into cyberspace1. Bullying refers to any kind of aggressive behaviour, which is normally intentional and entails an imbalance of strength or power1. Cyberbulying is also referred to as a social online cruelty which can be described as an intentional aggressive act which is carried out by an individual or a group of individuals against a victim, done repeatedly over a long period of time and sent through electronic contacts1. Research indicates that there are a variety of reasons as to why people bully2, * Cultural causes fascinated with winning, power and violence.2 * Institutional causes the place in which bullying takes place, whether the home, school or workplace is not of high standards for the way people treat each other bullying is more likely to occur.2 * Social issues the fact that one gets more social recognition for negative behaviours than positive one can also contribute to reasons as to why people bully.2 * Family issues families that are not warm and loving and in which feelings are not shared are more likely to have children who bully, either with in the family home or in other locations in which children meet others.2 In relation to why people bully, a survey was conducted from December 2006 till January 2007 by the members of Kids Help Phone which had over 2500 respondents3. This stated that more than 70% of respondents to the survey reported that they have been a victim of cyberbulying, while 44% said they have been the bully themselves. At least 38% reported having experienced cyberbulying within the last three months3. This was a major key finding as it is clearly evident that there are a large number of cyberbulying incidents that occur, considering that there were only 2500 respondents and 70% reported being a victim is a huge thing, not to mention that most cyberbulying incidents are not reported and go un-noticed. Having investigated this further studies show that almost most cyberbulying cases go unreported because a large number of youth and their parents think that cyberbulying is not a big deal4. However, it has been proven that a victim of this type of bullying can lead to serious disorders for the future, including suicide4. This indicates that when one becomes a victim of cyberbulying, they are a victim for life. Though the bullying itself may go away, the fear, the hurt and the memories scar the victim forever. In a survey that was conducted at Mount Gambier High School similar results were found5; 54.5% of students said that they had been a victim of cyberbulying, while 23% said they have bullied someone online. 81.8% say that whilst on these sites they have witnessed cruel behaviour, 33.3% say that they ignore this behaviour when and if it occurs5. This was an important finding as it is apparent that when and if cyberbulying occurs, teenagers who are a witness tend not to do anything about it. This relates to my previous findings because if people did something about the cruel behaviour they witness online, than the victim of bullying statistic (70%)3 wouldn’t be as high as it is. It just goes to show that teenagers have a power that they don’t quite realise nor understand. Cyberbulying is a major concern of young people. In 2010, it was ranked the third highest issue of concern for 11 to 14 year olds6. Over a quarter of this age group indicates it was a major concern, compared with 20% of 15 to 19 year olds and 16% of 20 to 24 year olds6. In an interview with a parent of two teenagers7 (Anonymous), it was evident that technology creates certain challenges for adults who are trying to keep up with the relationship problems among adolescents. It is clear that to an adolescent the primary influence are his/her peers and what they think; while physical assaults or bullying is bad, verbal or the relational aggression can be equally as bad for certain kids. Many adults don’t trust teens these days because they assume that they are engaging in bad behaviours. They believe that it is the teenager’s responsibility to demonstrate to the adults in their lives that they are using technology safely, responsibly, appropriately and for them to sort of take some ownership over that. It’s very important to have a discussion between parents and teens so the adults know that the vast majority of teens are doing the right thing online. On average 11% of teens talk to their parents about incidents of cyberbulying.8 Another interview took place9 with a student at Mount Gambier High school who clearly stated that she believes Social Networking sites such as Facebook are encouraging teenagers to bully, it is giving them more of an opportunity, as on the internet you can practically be whoever you want to be and there is less risk of getting caught. It is common for teenagers to use Social Networking sites such as Facebook to their advantage, having that availability to all those sites give teenagers more freedom with very little boundaries; therefore making it an unsafe place to be. The student said that whilst on these sites you don’t think about the risk factors, it’s more of a spur of the moment thing. She also stated that a majority of the time it’s more for entertainment or a joke without actually realising what effect it could have on a person.9 With this information at hand it is clearly evident that Social Networking sites are definitely encouraging teenagers to bully. Social networking sites encourage people to be more public about their personal lives, intimate details of our lives can be posted so easily and users are prone to bypass the filters they might normally employ when talking about their private lives. Whats more, the things they post remain available indefinitely. Facebook in particular, by far the most popular social networking medium is encouraging the ‘anonymous’ by making it easy and accessible to under 18’s. A Senior Research Associate from the School of Psychology at the University of Adelaide conducted a survey at Mount Gambier High School in 2012 as part of the South Australian Media Use Survey (SAMUS)10. The study employed the best available psychological measures of mental health-related issues; the survey helped the understanding on how youth use media and it’s interaction with mental health. A total of 523 students took part in the study and within that study it showed that 35% of males use the internet to escape from problems compared to 31% of females; male and females do not differ greatly in terms of their preoccupation and difficulty in regulating the use of the internet.10 The vast majority of students at Mount Gambier High School report having at least one close friend with symptoms of a mental health issue in which was connected to Social Networking.10 The known prevalence of depression among adolescents (12-18 years) is about one in five (20%)10. Taking this figure into account, the symptoms profiles across gender were close to the expected norm, although females tended to report more depressive symptoms than boys.10 In conclusion, with the expansion of the internet and social networking technologies cyber-bullying is becoming more common and more severe. The research presented clearly shows that cyberbulying is on an uprise with a majority of teenagers reporting that they have been a victim of cyberbully while the other small portion admitting that they see it happen yet don’t do anything about it. Within my study it was shown that the average school student has at least one friend with symptoms of a mental health issue which is connected to social networking. This research paper is to inform society about what has been going on lately. Cyberbulying is technology powered and will only get worse as technology becomes more widespread; hopefully this paper will help to inform today’s youth and parents. If you see any kind of bullying happening in front of you, stop it if possible, and then report it.

The Fantastical Elements of Lerouxs The Phantom of the Opera Essay exa

The Fantastical Elements of Leroux's The Phantom of the Opera      Ã‚   In Gaston Leroux's The Phantom of the Opera fantastic literature is displayed at its best. Originally published in 1911, this French writer produced one of the most famous novels in French history. Created into a play and a musical produced by Andrew Lloyd Webber, this story has touched millions. However, this transition from a novel to a theatrical performance has caused much of the story to be left out of the production. When viewed in its entirety, the novel exhibits many fantastical elements. Leroux's The Phantom of the Opera meets all of the requirements of fantastic literature. These characteristics do not resemble those of Magical Realism extensively. The novel has many realistic qualities that may mask the fantastic elements. The background and setting are recognizable as a French opera house set in Paris. The characters use familiar, if out dated, dialect. The era in which the story takes place, the late eighteen hundreds, is also very realistic. Horses and carriages are still used as the mode of transportation, the musical pieces sung in the novel are pieces that would be sung at other operas during that time period, and the style of clothing is what would be expected of the era. This base of reality is common to both Magical Realism as well as Fantastic literature. The attitudes of the characters are also very realistic. At the masked ball, the Parisians take part whole heartedly, accepting the idea of masking their identity as the normal ball activity. In today's time, the dressing incognito idea is an unusual one. The characters do not accept the idea of the "Opera Ghost" as a real ghost and many exhibit a disbelief, as they would in rea... ...re into a masterpiece that would be famous for almost one hundred years after its publication date. He also creates a false history of the tale, claiming it can found in any French records, if one only takes the time to look. Leroux's The Phantom of the Opera meets all of the requirements of fantastic literature. Through meeting these requirements of the Fantastic, this work also pulls itself out of the category of Magical Realism. Written in such an eerie tone, and with the horror found in its pages, it is no wonder that The Phantom of the Opera is included as horror or mystery besides its standing as a classical novel. Works Cited Leroux, Gaston. The Phantom of the Opera. New York: Signet Classic, 1987. Todorov, Tzvetan. The Fantastic: A Structural Approach to a Literary Form. Cleveland: The Press of Case Weston Reserve University, 1973. pp 168-174. The Fantastical Elements of Leroux's The Phantom of the Opera Essay exa The Fantastical Elements of Leroux's The Phantom of the Opera      Ã‚   In Gaston Leroux's The Phantom of the Opera fantastic literature is displayed at its best. Originally published in 1911, this French writer produced one of the most famous novels in French history. Created into a play and a musical produced by Andrew Lloyd Webber, this story has touched millions. However, this transition from a novel to a theatrical performance has caused much of the story to be left out of the production. When viewed in its entirety, the novel exhibits many fantastical elements. Leroux's The Phantom of the Opera meets all of the requirements of fantastic literature. These characteristics do not resemble those of Magical Realism extensively. The novel has many realistic qualities that may mask the fantastic elements. The background and setting are recognizable as a French opera house set in Paris. The characters use familiar, if out dated, dialect. The era in which the story takes place, the late eighteen hundreds, is also very realistic. Horses and carriages are still used as the mode of transportation, the musical pieces sung in the novel are pieces that would be sung at other operas during that time period, and the style of clothing is what would be expected of the era. This base of reality is common to both Magical Realism as well as Fantastic literature. The attitudes of the characters are also very realistic. At the masked ball, the Parisians take part whole heartedly, accepting the idea of masking their identity as the normal ball activity. In today's time, the dressing incognito idea is an unusual one. The characters do not accept the idea of the "Opera Ghost" as a real ghost and many exhibit a disbelief, as they would in rea... ...re into a masterpiece that would be famous for almost one hundred years after its publication date. He also creates a false history of the tale, claiming it can found in any French records, if one only takes the time to look. Leroux's The Phantom of the Opera meets all of the requirements of fantastic literature. Through meeting these requirements of the Fantastic, this work also pulls itself out of the category of Magical Realism. Written in such an eerie tone, and with the horror found in its pages, it is no wonder that The Phantom of the Opera is included as horror or mystery besides its standing as a classical novel. Works Cited Leroux, Gaston. The Phantom of the Opera. New York: Signet Classic, 1987. Todorov, Tzvetan. The Fantastic: A Structural Approach to a Literary Form. Cleveland: The Press of Case Weston Reserve University, 1973. pp 168-174.